Running a Bar For Dummies, 2nd Edition shows
established and future bar owners how to establish and maintain a
successful business. Using clear, concise language, this For
Dummies guide contains all the information you need to start
your bar off on the right foot. From grand opening to last call,
you'll discover the insider tricks that keep the business end
running smoothly and the customers happily engaged. With updated
information on marketing and social media, the book walks you step
by step through the entire process, revealing the nitty-gritty
details most new bar owners only discover after starting.

The bar business continues to grow; however, securing running
capital and having knowledge about the business are cited as the
two biggest reasons new bars fail. Running a Bar For Dummies,
2nd Edition shines a light on these issues to help
bar owners prepare properly. The book helps you find your way
through the maze of licensing and permits, developing a business
plan, and preparing for your grand opening, plus offers clear,
no-nonsense guidance on dealing with tough customers. Every step of
the way, Running a Bar For Dummies, 2nd Edition
is a reference you can count on.

Understand the bar business and important legal issues
Stock the necessities, including equipment and inventory
Promote your business using marketing and social media
Manage expenses and control cash flow

When run correctly, a bar can be an extremely profitable
business, but the key to success is knowing exactly what you're
getting into. By recognizing common problems and teach you how to
adapt quickly to changing conditions, Running a Bar For Dummies,
2nd Edition provides the information you need to
develop those skills, and get your bar started.

Auteur

Ray Foley, a former Marine with more than 30 years of
bartending and restaurant experience, is the founder and publisher
of BARTENDER magazine. Heather Dismore is a veteran
of both the restaurant and publishing industries. Her published
works include Running a Restaurant For Dummies.

Résumé
Get insider details on how to operate a successful bar Running a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise language, this For Dummies guide contains all the information you need to start your bar off on the right foot. From grand opening to last call, you'll discover the insider tricks that keep the business end running smoothly and the customers happily engaged. With updated information on marketing and social media, the book walks you step by step through the entire process, revealing the nitty-gritty details most new bar owners only discover after starting.

The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar For Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar For Dummies, 2nd Edition is a reference you can count on.

Understand the bar business and important legal issues
Stock the necessities, including equipment and inventory
Promote your business using marketing and social media
Manage expenses and control cash flow
When run correctly, a bar can be an extremely profitable business, but the key to success is knowing exactly what you're getting into. By recognizing common problems and teach you how to adapt quickly to changing conditions, Running a Bar For Dummies, 2nd Edition provides the information you need to develop those skills, and get your bar started.

Contenu

Introduction 1

Part I: Cheers! Getting Started in the Bar Industry 5

Chapter 1: Bar Business Basics 7

Chapter 2: Understanding What It Takes to Own and Operate a Bar 15

Chapter 3: Minding the Money and the Law 29

Chapter 4: Deciding What Type of Bar to Have 49

Part II: Gearing Up to Open the Doors 59

Chapter 5: Putting Your Business Plan Together 61

Chapter 6: Selecting Your Bar's Site, Décor, and Name 77

Chapter 7: Stocking Up on Smallwares and Equipment 103

Chapter 8: Setting Up Your Bar's Inventory 123