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Tired of the 9-to-5 grind and want a way to earn or to
supplement your income? Easy.
The media has named the growing trend toward
micro-entrepreneurship "the Rise of the Creative Class," "the Gig
Life," or "the freelance economy." All of those refer to the nearly
4 million workers who were self-employed this past year, and
millions of others who currently supplement their income with
freelance work. While the trend has been spotted before, there's
one stark difference between micro-entrepreneurs today and the
"Free Agent Nation" citizens of the late '90s: technology.
Micro-Entrepreneurship For Dummies shows you how to navigate
this confusing technological landscape in order to make a
contributable profit.
Micro-Entrepreneurship For Dummies aids you in making the
best use of micro-entrepreneurial platforms, with helpful advice
that includes information on signing up for and selling products on
websites such as Airbnb, Craigslist, Taskrabbit, Uber, and
Etsy.
Micro-enterprise, using online platforms to sell products or
services,??is a proven way to earn extra money and supplement
household income
In today's struggling economy, the importance of self-run
businesses and small enterprise is growing as more people take
lower-paying jobs and need a little extra spending money
Shows you how to sign up for and sell products online
Micro-Entrepreneurship For Dummies appeals to anyone
looking to earn or supplement their income from home.
Auteur
Paul Mladjenovic is a certified financial planner, micro-entrepreneur, and home business educator with more than 25 years' experience writing and teaching about financial and business start-up topics. He owns RavingCapitalist.com and is also the author of Stock Investing For Dummies.
Résumé
Tired of the 9-to-5 grind and want a way to earn or to supplement your income? Easy. The media has named the growing trend toward micro-entrepreneurship "the Rise of the Creative Class," "the Gig Life," or "the freelance economy." All of those refer to the nearly 4 million workers who were self-employed this past year, and millions of others who currently supplement their income with freelance work. While the trend has been spotted before, there's one stark difference between micro-entrepreneurs today and the "Free Agent Nation" citizens of the late '90s: technology. Micro-Entrepreneurship For Dummies shows you how to navigate this confusing technological landscape in order to make a contributable profit.
Micro-Entrepreneurship For Dummies aids you in making the best use of micro-entrepreneurial platforms, with helpful advice that includes information on signing up for and selling products on websites such as Airbnb, Craigslist, Taskrabbit, Uber, and Etsy.
Contenu
Introduction 1
About This Book 1
Conventions Used in This Book 2
What You're Not to Read 2
Foolish Assumptions 3
How This Book is Organized 3
Part I: Getting Started with Micro-Entrepreneurship 3
Part II: Finding Great Micro-Entrepreneurship Ideas 4
Part III: Marketing and Selling Your Micro-Business 4
Part IV: Considering Taxes and Legal Issues 4
Part V: The Part of Tens 5
Icons Used in This Book 5
Where to Go from Here 5
Part I: Getting Started with Micro-Entrepreneurship 7
Chapter 1: Micro-Entrepreneurship 101: Just the Basics, Please 9
Understanding What Being a Micro-Entrepreneur Means 10
Following your path to be a micro-entrepreneur 10
Figuring out whether you have what it takes to be a micro-entrepreneur 11
Recognizing potential opportunities 11
Deciding What Type of Business Works for You 12
Making Your Micro-Business Noticeable 13
Advertising your services or products 14
Identifying your market 14
Communicating with your clients 14
Marketing your business 14
Being Aware of Taxes and Other Issues 15
Getting others to help you in your business 15
Growing your business 16
Tackling taxes (but fortunately no death) 16
Chapter 2: Knowing Your Path as a Micro-Entrepreneur 17
Recognizing Whether You Need a Formal Business Plan 17
Eyeing What Your Business Plan Addresses 18
Naming the Type of Business Plan You Have 20
Looking Closer at a Business Plan and What It Constitutes 21
Updating Your Business Plan 24
Creating Your Business Plan: Helpful Resources to Review 25
Making Other Stops on Your Path 26
Making Your Business Path Easier: Tools for the Road 27
Going online for some education 28
Teleconferencing or videoconferencing 28
Using open-source software 29
Organizing and being more productive 29
Relying on colleagues 29
Chapter 3: Understanding Yourself: What Makes You Tick 31
Tapping Into the Process of Starting Your Business 31
Doing your 10-10 list to find your passion 32
Focusing on where enjoyment meets competence 34
Figuring out your personality and the type of entrepreneur you are 35
Remembering your great moments 36
Recognizing the Qualities You Need to Be a Micro-Entrepreneur 36
Having initiative 36
Being able to prioritize 37
Managing your time 38
Staying focused 38
Striving for excellence 39
Being persistent 39
Showing creativity 40
Beginning Your Business Life 40
Recognizing why starting at home makes sense 41
Setting up your environment 42
Chapter 4: Setting Up Your Internet Presence 45
Having a Web Presence: Something You Need as a Micro-Entrepreneur 45
Creating Your Website 46
Doing some pre-planning 46
Recognizing the four basic elements 47
Tackling marketing considerations after your website is up 52
Setting up Your Blog 53
Deciding on your blog's purpose 53
Figuring out the blog's set-up in advance 54
Understanding a blog's features 55
Tapping into blogging resources 56
Marketing your blog 57
Considering Other Alternatives to Give You a Web Presence 58
Facebook 58
LinkedIn 58
Chapter 5: Honing In on Opportunities 59
Identifying Customers; Differentiating between Their Wants and Needs 60
Knowing the lifetime value of a customer 60
Recognizing the type of market: Horizontal or vertical 61
Eyeing the Basic Categories of Successful Home Businesses 61
Category one: The problem solver 62
Category two: Anticipating a megatrend 62 ...