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Written by two of the world's most well-known ROI (Return on Investment) gurus, this guide is indispensable for anyone involved in showing the value of money for projects and programs in governments, non-governmental organizations, nonprofits, and businesses. These range from human capital programs to marketing initiatives, technology implementations, systems integrations, quality and lean processes, public health initiatives, procurement procedures, public relations events, risk management policies, economic development programs, corporate social responsibility projects, public policy programs, branding activities, innovation programs, customer satisfaction projects, and everything in between. In a step-by-step process, the book shows how to measure the success of projects and programs, including measuring impact and ROI (Return on Investment). This book also shows how to forecast the value of the project in advance and how to collect data during and after project implementation. It addresses improvements throughout the process so that the project delivers optimum value. In addition to businesses, this book is appropriate for governments, NGOs, nonprofits, universities and healthcare organizations. As a reference for those who are seeking ways to assign value to what they have measured, the book will clarify and resolve much of the mystery surrounding the conversion of data to monetary values. Building on a tremendous amount of experience, application, practice, and research, the book will be based on the work of many individuals and organizations, particularly those who have been reaching the ultimate levels of accountability using the ROI Methodology. Developed in an easy-to-read format and fortified with examples, tips, and checklists, this will be an indispensable guide for those who seek to understand accountability issues.
Auteur
Patricia Pulliam Phillips, PhD is an internationally recognized author, consultant, and President and CEO of ROI Institute, Inc. Phillips provides consulting services to organizations worldwide. She helps organizations build capacity in the ROI Methodology by facilitating the ROI certification process and teaching the ROI Methodology through workshops and graduate level courses. She has been an author or editor of more than a hundred books and numerous journal articles.
Jack J. Phillips, PhD is Chairman of ROI Institute and a world-renowned expert on measurement and evaluation. Former bank president Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than a hundred books and hundreds of articles. His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.
Gina Paone joined the International Monetary Fund in February 2011 after nearly eleven years with the United Nations World Food Programme based in Rome, Italy and 10 years in the private sector in a marketing capacity based in Toronto, Canada. She is currently the Division Chief, Talent Acquisition and Operations. Ms. Paone holds a bachelor's degree in Business Administration from the University of Western Ontario in London, Ontario Canada and a Masters in Organizational Development from Pepperdine University in Malibu, California USA.
Cyndi Huff Gaudet, PhD, is Chair of the Dept. of Human Capital Development at The University of Southern Mississippi, a scholar-practitioner managing projects integrating Phillips ROI Methodology, and a recognized national expert helping organizations implement a systematic approach for developing human capital. Cyndi holds a Ph.D. in Human Resource Education and Workforce Development from LSU and ROI Certification.
Texte du rabat
HOW TO SHOW THE VALUE FOR MONEY for All Types of Projects and Programs In:
and Businesses The most thorough, comprehensive, and detailed explanation of showing the value for money in the public sector. Written by the world's most well-known ROI (Return on Investment) experts, this guide is indispensable for anyone involved in showing the value of money for projects and programs in governments, nongovernmental organizations, nonprofits, and businesses. In a step-by-step process, the book shows how to measure the success of projects and programs, including measuring impact and ROI (Return on Investment). This book also shows how to forecast the value of the project in advance and how to collect data during and after project implementation. It addresses improvements throughout the process so that the project delivers optimum value. As a reference for those who are seeking ways to assign value to what they have measured, this book clarifies and resolves much of the mystery surrounding the conversion of data to monetary values. Building on a tremendous amount of experience, application, practice, and research, this book is based on the work of many individuals and organizations, particularly those who have been reaching the ultimate levels of accountability using the ROI Methodology. Developed in an easy-to-read format and fortified with examples, tips, and checklists, this is an indispensable guide for those who seek to understand accountability issues. Value for Money:
Contenu
Praise for Value for Money v
Foreword xxv
Preface xxvii
Value is Changing xxvii
Need for a New Approach xxviii
The ROI Methodology: The Enhanced Logic Model xxix
We Can't Measure Our Way to Success xxx
Flow of the Book xxxi
Acknowledgements xxxv
Authors xxxviii
1 The Value Evolution 1
The Value Shift 4
Why Now? 8
Challenges Along the Way 16
Final Thoughts 19
2 Six Ways to Show Value for Money 21
Six Ways to Show Value for Money 25
Barriers to Showing Value for Money 32
Final Thoughts 38
3 Needed: An Enhanced Logic Model 39
A Review of Models 42
Concerns about Current Models 47
How Does Your Current Model Stack Up? 60
Requirements for the Value for Money: A Measurement Process 64
ROI Methodology 65
Terminology: Projects, Solutions, Participants 66
Final Thoughts 67
4 Introducing the ROI Methodology 69
Types of Data 70
The Initial Analysis 75
Using Design Thinking to Deliver and Measure Results 77
The ROI Process Model 78
Operating Standards and Philosophy 87
Implementing and Sustaining the Process 87
Benefits of this Approach 88
Final Thoughts 91
5 Start with Why: Align Programs with the Business 93
Impact Measures are Critical 96
The Challenge 97
The Alignment Model 98
Payoff Needs 99
Business Needs 109
Final Thoughts 118
6 Make it Feasible: Select the Right Solution 119
Performance Needs 122
The Performance Dialogue 122
Use Analysis Techniques 125
Learning Needs 131
Preference Needs 134
Matching Solutions to Needs 135
The Matrix Diagram 136
Selecting Solutions for Maximum Payoff 138
Final Thoughts 140
**7 Expect Success: Design for Result…