Direct Sales and Direct Faith in Latin America

Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for the explosive growth of commission-based sales in the developing world.

Auteur
PETER S.CAHN Director of Faculty Development and Diversity at Boston University, USA.

Contenu
Preface: Opening a Direct Channel to God Making Work a Commission Helping Others Help Themselves Healing the Body through the Mind Selling without Selling Conquering Fear Supplementing Spirituality Bringing Transformation to South America Seeking Success