Social Media Marketing for Book Publishers

Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.

Auteur

Miriam Johnson is a Senior Lecturer in Publishing and Subject Coordinator for the MAs in Publishing Media and Digital Publishing at Oxford International Centre for Publishing, Oxford Brookes University, UK.

Helen Simpson is Director of Social Media at Darling NYC and Operations Director at We Are Social NYC.

Contenu

Table of Contents

Introduction: What is digital and social marketing?

Chapter One: Author Brands

Chapter Two: Research & Identifying Insights

Chapter Three: Master Social Strategy

Chapter Four: Campaign & Evergreen Strategies

Chapter Five: Creative Ideation

Chapter Six: Production

Chapter Seven: Promotion

Chapter Eight: Community Building

Chapter Nine: The dirty 'I' word - Influencers

Chapter Ten: Reporting/Metrics and Success

Chapter Eleven: TL;DR

Appendices

Index