Being a business owner is not for the faint of heart. It takes a firm resolve, the ability to persevere and pivot during challenging times, the humility to admit mistakes, and empathy for the people around you. Understanding who you are is critical to that journey. In Broken to Better, Michael Kurland candidly shares every step of his own entrepreneurial odyssey-selling everything he owned, driving across the country to launch his new business, and ultimately building a purpose-driven culture that aligns purpose with profit. Along the way, Kurland distills a lifetime of experience down to its purest essence. From key principles of organizational strength to the secrets of profitability and growth, Broken to Better offers up all his triumphs and mistakes in the same spirit of perseverance, fearlessness, empathy, and gratitude. Although Kurland humbly claims he did &quote;whatever it took to avoid failing,&quote; the truth shines through on every page-he did whatever it took to Be Better.