Basics Typography 02: Using Type

Basics Typography 02: Using Type is a wide ranging and practical guide to typography.

The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises.

Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.

Auteur

Michael Harkins was a director with a successful graphic design company before returning to education to teach full-time. He is a passionate advocate of the development of typographic study within graphic design and is currently working towards a PhD at Central Saint Martins, London, researching contemporary processes of text typeface design. He has been invited to talk at conferences internationally and his work has also been published and exhibited internationally. Michael is is a Fellow of the Higher Education Academy and is course leader for MA Graphic Design at the University of Portsmouth, UK.

Résumé
Basics Typography 02: Using Type is a wide ranging and practical guide to typography.The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises.Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.

Contenu

Contents. Introduction. Understanding type: Defining Typography; Design task 1 - Looking at type; The language of typography. Preparing to use type: Understanding the design problem; Planning your work; Grid systems; Design task 2 - Find the grid. Working with type: Selecting typefaces; Typography in layouts; The typographic area; Type arrangement; Pure type; Type and image; Type as image; Creating hierarchy; Legibility and readability; Design task 3 - Creating a simple poster. Detailing typography: Type specifics; Fine-tuning type; Design task 4 - Spaced out; Practising typographic etiquette. Typography and technology today: Type and appropriate software. Conclusion. Bibliography. Glossary. Index. Acknowledgements and credits. Working with ethics.