Righteous Might

Make Your Message Resonate

For far too long, the radical right has controlled messaging for elections big and small in many right-leaning battleground states where Democrats regularly face challenges. This book provides some steps to assist you in combating that unacceptable norm and will help you identify simple and strategic ways to make your message resonate across the political spectrum. I hope that no matter your position with your state party (chairperson, employee, or volunteer) you use the advice offered in the following pages to support your efforts.

• Kelly Paisley, former Arizona Democratic Party Chief of Staff

Auteur

Matt Grodsky is the vice president, director of public affairs at Matters of State Strategies. He served as the director of communications for the Arizona Democratic Party from 2019 to 2021 and helped flip the state blue for the first time in nearly a quarter-century. He is an elected precinct committeeman in Arizona and an Arizona Democratic Party state committee member. Matt has managed marketing and communications for dozens of public and private sector clients, and is the winner of over 35 awards for creative work. He is a frequent subject of human interest stories in major media outlets with his wife, Laura. Follow on Twitter @mattgrodsky