Essay from the year 2006 in the subject Communications - Media and Politics, Politic Communications, grade: 8,50/10,00, The Hague University (School for Higher European Studies), language: English, abstract: No one can deny the influence of media in our lives - especially since it is very difficult to escape its reach. Media is next to family, peers, organizations and occurring events one of the major influences that have an impact on a person's political socialization and attitudes. (Thinkwell 2001). TV discussions prior elections get special attention and politicians are more and more trying to use the media to their advantage. There are various ways to get the media's attention but with my essay I will argue that interaction in form of entertainment has developed to a trend and is now the most common instrument being used among politicians to get the spotlight onto them. Entertainment has become an important value of society and it seems that politics and show business are becoming increasingly linked.