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Corporate Social Responsibility of Global Corporations. An Analysis of Success Factors Exemplified by BMW AG

Marc Seebauer
eBook (pdf)
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Bachelor Thesis from the year 2022 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,0, University ...

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Description

Bachelor Thesis from the year 2022 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,0, University of Applied Sciences Mittweida (Medien), language: English, abstract: The thesis covers the scientific analysis of Corporate Social Responsibility and its sub-areas in theory and implementation as well as possible success factors using the example of BMW AG. The aim of this work is to determine the success factors for a successful implementation of Corporate Social Responsibility. Furthermore, possible interacting competitive advantages resulting from these factors and influencing the core business are presented. Corporate Social Responsibility is a management concept that transparently regulates the largely voluntary contribution of internationally active companies to sustainable development and responsible action.

Informations sur le produit

Titre:
Corporate Social Responsibility of Global Corporations. An Analysis of Success Factors Exemplified by BMW AG
Auteur:
Marc Seebauer
EAN:
9783346730954
Format:
eBook (pdf)
Producteur:
GRIN Verlag
Genre:
Management
Parution:
26.09.2022
Protection contre la copie numérique:
libre
Taille de fichier:
3.77 MB
Nombre de pages:
70

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