International Encyclopaedia of Modern Hospitality and Tourism Management (Advertising and Hotel Management)

This "International Encyclopaedia of Modem Hospitality and Tourism Management" helps readers develop the wide-ranging knowledge and analytical skills they need to succeed in today's burgeoning and dynamic hotel industry. This comprehensive volume encourages critical thinking by providing different points of view through contributions from many leading industry professionals and academics. Within a coherent theoretical structure, this book enables readers to formulate their own ideas and solutions. Each of the book's parts examines a specific hotel department or activity and presents a variety of viewpoints on the duties, responsibilities, problems, and opportunities encountered there.

Auteur

M.C. Metti is the Distinguished Professor of Hotel and Restaurant Administration in a reputed College of Business and Economics. He is heavily involved in the Educational Institute of the country's Hotel and Motel Association, as well as Council on Hotel and Restaurant Institutional Education. He had done PhD, and had written many books in hotel management and related fields. His exceptional skill is his writing style and language which every reader could well connect.