Consumption in China

Consumption practices in China have been transformed at an
unprecedented pace. Under Mao Zedong, the state controlled nearly
all aspects of what people consumed, from everyday necessities to
entertainment and the media; today, shoddy state-run stores
characterized by a dearth of choices have made way for luxury malls
and hypermarkets filled with a multitude of products.

Consumption in China explores what it means to be a consumer
in the world's fastest growing economy. LiAnne Yu provides a
multi-faceted portrait of the impact of increased consumption on
urban spaces, social status, lifestyles, identities, and freedom of
expression. The book also examines what is unique and what is
universal about how consumer practices in China have developed,
investigating the factors that differentiate them from what has
been observed among the already mature consumer markets.

Behind the often staggering statistics about China are the very
human stories that highlight the emotional and social triggers
behind consumption. This engaging book is a valuable resource for
students, scholars and business professionals interested in a
deeper understanding of what motivates China's consumers, and
what challenges they face as more aspects of everyday life become
commoditized.

Auteur
LiAnne Yu received her PhD in Anthropology from UC San Diego, and is an independent consumer consultant with particular expertise in emerging markets, having worked with clients such as Microsoft, Google, HP, eBay, Time Warner, and Global English.

Résumé
Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products.

Consumption in China explores what it means to be a consumer in the world's fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets.

Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China's consumers, and what challenges they face as more aspects of everyday life become commoditized.

Contenu

Map

Chronology

Acknowledgements

Chapter 1: Introduction

Chapter 2: Spaces

Chapter 3: Status

Chapter 4: Lifestyles

Chapter 5: Commodification

Chapter 6: Awareness

Chapter 7: Consumption with Chinese Characteristics

Bibliography