This book reviews the three life-and-death crisis moments that Huawei experienced during its growth and the major transformation process triggered by these crises. It describes in detail how Huawei thinks about future strategies at these critical moments and how to implement these strategies during its daily work. This book involves the content of corporate globalization strategy decision making, overseas marketing, change management, etc. This book is suitable for middle and senior managers of the enterprises facing difficulties in product development, market development, and business model transformation, especially in the information and communication industry, manufacturing, etc. And it helps to inspire researchers and students, consultants, and trainers who major in corporate transformation, strategic management, and international marketing.

Auteur

Lan Tao completed his Ph.D., and he has 28 years of work experience, including 17 years in Huawei. He held the positions as Directors of Corporation Strategy Department and regional Marketing department. Now as Senior Consultant, he is focusing on strategy and marketing consulting project.

Contenu

Chapter 1. The road to successful transformation and development of Huawei- Chapter 2. Product innovation model and decision management - Chapter 3. The choice of corporate globalization Strategy- Chapter 4. Build a powerful international marketing & sales team- Chapter 5. Business model design and application- Chapter 6. Introduction to strategy design model and Huawei's strategy management organization- Chapter 7. Strategy decoding and execution