Bachelor Thesis from the year 2019 in the subject Business economics - Company formation, Business Plans, grade: 9.0, LCC International University, course: International Business Administration, language: English, abstract: The aim of this business plan is to assess the viability and profitability of a potential art and entertainment business in Ukraine which would provide an authentic mix of experiences to modern artists and people interested in art. Jazz'n'Roses will be an art gallery and jazz club combining live music venue, exhibition space, and bar. The business will be located in Lviv, Ukraine, and will operate in art, entertainment, and recreation industry. Jazz'n'Roses will connect artists and art-lovers through authentic experience of music, art, and unconventional creative activities. The target market of the business are medium and high income novelty-seeking citizens of Lviv belonging to age groups 18-24 and 25-49, favoring jazz music and modern art. Jazz'n'Roses will aim to satisfy the need of artists for promotion and convenient setting for performances, and the need of art-lovers for aesthetic experiences, communication, and creative expression. The analysis of the industry and business environment in Lviv, Ukraine, indicates that the conditions are favorable for starting a business in creative, art, and entertainment sector. The competitive analysis reveals that there are businesses providing similar services, but none offers the same service mix. Jazz'n'Roses will cooperate with amateur artists and freelance performers as well as seek support of Lviv National Academy of Arts and Lviv School of Jazz and Modern Music. The main value of Jazz'n'Roses will be the creative activities which will engage the visitors into the process of generating artistic experiences, giving them opportunity to connect with artists and become co-creators.