Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: A strategic audit is an in-depth review to determine whether a company is meeting its organizational objectives in the most efficient way. Additionally, it examines whether the company is utilizing its resources fully. A successful strategic audit is beneficial to any company. It assesses various aspects of a business and evaluates and determines the most appropriate direction for the company to move toward in achieving its goals. The purpose of this research is to examine Amazon's worldwide position, as well as how its present business plan compares to its rivals and fits within the company's global outlook. The research was done utilizing financial data and public information from the company's website to see where they shine and where they fall short. To better analyze Amazon.com and identify areas for development, graphs and comparative studies were created. The charts and tables that support the data are included in the following report. According to the findings of the data analysis, Amazon is a very successful company that continues to be a dominant competitor in the online retail market. The researcher applied the most known tools in strategic management to assess the company's competitive strategy.

Auteur

Dr. Khaled Bekhet obtained his DBA in Business Management from Maastricht School of Management (MSM), Netherlands. He also obtained his MPhil in Management from MSM. Moreover, Dr. Bekhet obtained his EMBA from Alexandria University, Egypt in 2009, and he is currently a member of the International Advertising Association (I.A.A.). Dr. Bekhet has co-authored and published several research papers on how business organizations face different structural challenges that deter their development. Dr. Bekhet proposed a conceptual approach that takes into consideration the relationship between the individual leader's personal qualities, leadership styles, and the degree of control over decisions and emotions in adversity times. Dr. Bekhet is currently the adjunct assistant professor in Strategy and Managing Leadership in Organizations at the American University in Cairo - School of Continuing Education (SCE), and at ESLSCA Business School in Egypt, there are the best educational institutes in Egypt. His research is situated in the field of Organizational developments & Leadership, with a special focus on Leaders' performance measures and strategic planning techniques in several industries such as manufacturing and services industries. Prior to that, Dr. Bekhet worked for 2 years (2015-2017) at Antalya Bilim University (ABU), Turkey, as full time Assistant Professor in Management. Khaled teaches several courses on Strategic Management- Preliminary and advanced level, Leadership styles, Business Entrepreneurship and International Business. He teaches the courses "Contemporary Management", "Strategic Management & Business Strategy", "Leadership in Organizations" at AUC and ESLSCA. As professional certified trainer, Khaled also organized Several workshops for Multi-national organizations in Strategic planning using the latest simulation games, Managerial Skills development, Design Thinking and Problem Solving Techniques for middle and top management levels and professionals in collaboration with AUC. Khaled worked for two NGOs in Turkey and Egypt, his responsibilities tap on extensive travelling to more than 50 countries and many years of experience in management, leadership, export business and Marketing management fields in various manufacturing organizations.