Bachelor Thesis from the year 2016 in the subject Leadership and Human Resources - Recruiting, grade: 1,0, University of Frankfurt (Main), language: English, abstract: Economy and society are continually changing, which entails a variety of influencing factors. The resulting trends constantly pose internal and external challenges to human resource management (HRM) in companies and demand continual development of HR strategies. The beginning of this thesis discusses the factors underlying the constant transformation in HRM and generating the new requirements in the recruitment and re-tention of potential employees. Talent Relationship Management (TRM) is considered to be the current trend in recruit-ment and as an internal solution for setting the course for external challenges in HRM. In this thesis, the concept of TRM is presented as a strategic and systematic model of HRM to build and maintain relationships between employees and employers. Because TRM is still in its infancy, the literature lacks a clear and unified conception and definition of the approach. Different definitions and derivations of the literature are presented below. Fur-thermore, the current definitions are contrasted with the practical realization and imple-mentation of TRM. The elucidation of implementation strategies in practice is aimed at providing additional insight into the perception and implementation of TRM by compa-nies. Consequently, the opportunities and risks of TRM are discussed as a future recruit-ment instrument in HRM. The relationship approach of talent relationship management is derived in the literature from customer relationship management (CRM). The third component of the work is comprised of exploring the parallels and differences between TRM and CRM with the aim of depicting future research implications.