With the incarnations of ASP.NET 3.5 and SQL Server 2008, programming dynamic data-driven web sites with Microsoft technologies has become easier and much more efficient than ever before. Fewer mouse clicks and fewer lines of code can now enable more powerful features and the tools you need-Visual Web Developer and SQL Server 2008 Express Edition-are free. In Beginning ASP.NET E-Commerce in C#: From Novice to Professional, you'll learn how to best use the free development tools offered by Microsoft to build an online product catalog. You will gain an intimate understanding of every piece of code you write. This understanding will enable you to build your own powerful and flexible web sites efficiently and rapidly with ASP.NET 3.5.

Build a complete site, including a shopping cart, checkout, product searching, product recommendations, control panel, customer accounts, order processing, and much, much more.
Explore new challenges and theoretical concepts, which are carefully analyzed and explained throughout the book, with each feature you add to the web site.
Learn to handle payments by integrating PayPal and DataCash into your site.

Auteur
Karli Watson is the technical director of 3form.net, as well as a freelance IT specialist, author, developer, and consultant. For the most part, he indulges in .NET and related technologies and has written numerous books about them. He has extensive knowledge of programming database-driven websites and has authored the titles Beginning ASP .NET 2.0 E-Commerce, Beginning ASP.NET 1.1 E-Commerce, The Programmer's Guide to SQL, Professional C#, Second Edition, and Professional ASP.NET 1.0.

Résumé
Welcome to Beginning ASP.NET E-Commerce in C#: From Novice to Professional! This book is a practical, step-by-step ASP.NET and SQL Server tutorial that teaches you real-world development practices. Guiding you through every step of the design and build process, this tutorial will teach you how to create high-quality, full-featured, extensible e-commerce web sites. Over the course of the book, you will develop the necessary skills to get your business up on the Web and available to a worldwide audience. In each chapter, you will implement and test new features of your e-commerce web site, and you will learn the theoretical foundations required to understand the implementation details. The features are presented in increasing complexity as you advance throughout the book, so that your journey will be as pleasant and painless as possible. By the end of the book, youll understand the concepts and have the knowledge to create your own powerful web sites. Owners of previous editions of this book will find that a large part of it has been rewritten and many features have been added, as a result of the developments in the web development scene, and as a result of the extensive feedback weve received from the readers of the previous editions. Now youll find the book teaches you how to implement search engine optimization, how to implement product attributes, how to use SQL Servers full-text searching, and many other exciting features.

Contenu
Phase 1 of Development: Getting a Web Store Up and Running, Fast.- Starting an E-Commerce Site.- Laying Out the Foundations.- Starting the BalloonShop Project.- Creating the Product Catalog: Part 1.- Creating the Product Catalog: Part 2.- Product Attributes.- Search Engine Optimization.- Searching the Catalog.- Improving Performance.- Receiving Payments Using PayPal.- Catalog Administration: Departments and Categories.- Catalog Administration: Products.- Phase 2 of Development: Selling More and Increasing Profits.- Creating Your Own Shopping Cart.- Accepting and Processing Customer Orders.- Product Recommendations.- Phase 3 of Development: Advanced E-Commerce.- Creating Customer Accounts.- Storing Customer Orders.- Implementing the Order Pipeline, Part 1.- Implementing the Order Pipeline, Part 2.- Credit Card Transactions.- Product Reviews.- Integrating Amazon Web Services.