The Circular Business Revolution: A practical framework for sustainable business models

Leaders face the challenge of shifting from a linear 'take-make-waste' approach to one that is circular, regenerative, and resilient. This book gives you a comprehensive and proactive way to explore profitable sustainable business opportunities, bridging the gap between our linear past and the circular future, and how to put it all into practice effectively. With four comprehensive steps and accompanying worksheets, follow the practical toolkit to: 1. Sense Broadly - Understand the signals for change 2. Think Ahead - Envision a circular and regenerative future 3. Revolutionise - Explore and prioritize circular business models 4. Get Ready - Leverage organizational enablers to drive progress Get inspired by over 100 real-world circular business examples and insights to effectively identify your opportunities within the circular economy. Revolutionize your business in a way that's good for business, people and the environment. "Practical, actionable and written to deliver results. Binder and Braun's how-to guide for business leaders looking to embrace sustainable business models and a regenerative mindset is both timely and valuable." Paul Polman, business leader, campaigner and co-author of Net Positive "The circular business models described in this book have been a source of inspiration for us on our circularity journey. As one of the major topics of the future, circularity certainly needs to be on every business leader's agenda." Judith Wiese, Managing Board Member of Siemens AG and Chief People and Sustainability Officer

Auteur

Julia Binder, professor of Sustainable Innovation and Business Transformation at IMD Lausanne, is a renowned thought leader recognised on the 2022 Thinkers50 Radar list for her work at the intersection of sustainability and innovation. With over a decade devoted to sustainability research and teaching, she actively supports business leaders in driving meaningful change to address global challenges. Before joining IMD, Julia initiated a sustainability initiative at EPFL and co-led a large-scale European project on sustainable innovation at TUM. Outside the professional realm, Julia dives into the joyful chaos of motherhood, takes on the challenge of speedy cooking, gardens passionately and occasionally indulges in sports finding satisfaction in the beauty of everyday life.

Manuel Braun is an expert in the domain of sustainability and resource productivity, working at the intersection of research and practice. He is director at Systemiq, a global think tank focused on sustainable systems change, where he leads the circular business programme. Manuel holds a PhD from the Technical University of Munich and is actively engaged in teaching and executive training programmes across Europe. Previously, he spent eight years at McKinsey & Company, leading sustainable product development and design projects across industries. Manuel is a nature enthusiast in the professional realm and beyond. He is a passionate alpinist and loves to spend time with his family exploring the great outdoors whether on foot, mountain bike or ski.