Business Travel and Tourism

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.

With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:

• The global business tourism market
• The design of business tourism facilities
• The role of the destination in business travel and tourism
• The social, economic, and environmental impacts of business tourism
• The ethical dimension of business tourism
• The marketing of business tourism products
• The impact of new technologies on the business tourism market
• How to organise successful conferences, exhibitions, and incentive travel packages

Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.

'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.

Auteur

John Swarbrooke, Susan Horner

Contenu

Part 1 The Context; Chapter 1 Introduction; Chapter 2 The Historical Development of Business Travel and Tourism; Chapter 3 The Demand Side of Business Travel and Tourism; Chapter 4 The supply side of business travel and tourism; Chapter 5 The Role of Destinations in Business Travel and Tourism; Chapter 6 The Macro-Environment of Business Travel and Tourism; Chapter 7 The Impacts of Business Travel and Tourism; Part 2 The Development and Management of Business Travel and Tourism; Chapter 8 The physical infrastructure of business travel and tourism; Chapter 9 The Human Resource Infrastructure of Business Travel and Tourism; Chapter 10 Marketing the Business Travel and Tourism Product; Part 3 The Practice; Chapter 11 The Organization of Business Tourism Events; Chapter 12 Examples of Good Practice; Chapter 13 Major Interactive Exercises; Part 4 The Future; Chapter 14 Twelve Key Challenges in the Management of Business Travel and Tourism; Part 5 Case Studies; Chapter 15 * Page and Moy Marketing has now been renamed P&MM Limited.; Chapter 16 The Role of Trade Fairs in Meetings and Incentive Travel Marketing; Chapter 17 Hilton-Services for the Business Traveller; Chapter 18 Historic Conference Centres of Europe; Chapter 19 Business Services and Loyalty Programmes Offered by Major Hotel Groups; Chapter 20 The Business Class Products of Airlines; Chapter 21 Frequent-Flyer Programmes - Lufthansa and Air France; Chapter 22 Airports and Business Travellers - Singapore Changi Airport; Chapter 23; Chapter 24 Disneyland® Paris Business Solutions; Chapter 25 LEGOLAND® Windsor (UK); Chapter 26 Amsterdam RAI International Exhibition and Congress Centre; Chapter 27 Business Tourism in Hong Kong - City of Life; Chapter 28 Switzerland Convention and Incentive Bureau (SCIB); Chapter 29 Iceland; Chapter 30 The Marketing of Portugal as a Business Tourism Destination; Part 6 Glossary of Terms;