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Interpretation in Social Life, Social Science, and Marketing

John O'Shaughnessy

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'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of socia...

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Description

'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science thatprovide the foundation for clear thinking about social phenomena. In his new book, John O'Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty. Thus, this book is novel in its outlook and comprehensive in its approach. Whereas past studies in interpretation have focused on hermeneutical methods, O'Shaughnessy goes further considering the role of interpretation in social interactions, in undertaking scientific work, in the use of statistics, in causal analysis, in consumer evaluations of products and artifacts and in interpreting problematic situations together with the corresponding biases arising from emotional happiness and the concepts employed.

Informations sur le produit

Titre:

Interpretation in Social Life, Social Science, and Marketing

Auteur:

John O'Shaughnessy

EAN:

9780203871010

ISBN:

978-0-203-87101-0

Format:

eBook (pdf)

Producteur:

Taylor and Francis

Editeur:

Taylor & Francis

Genre:

Parution:

01.04.2009

Protection contre la copie numérique:

Adobe DRM

Nombre de pages:

236

Année:

2009

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