This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society. It offers insight for entrepreneurs into the region's markets based on GDP growth, political and governmental systems, relationships with investors, and other factors. Considered a beacon of hope for Africa, Ghana is a country with a competitive labor force, stable political environment, and lots of economic opportunities for new business ventures. This book will offer academics a good understanding of the major issues affecting business development in Ghana, and inform students, scholars, managers, and leaders on the paths necessary to pursue launching a product or service in Africa.

Auteur

John E. Spillan is Professor of Management in the School of Business at the University of North Carolina at Pembroke, USA. He is the co-author of Doing Business in Latin America: Challenges and Opportunities, Crisis Management in the New Strategy Landscape, and Crisis Management in the New Strategy Landscape.

Domfeh Obed King is CEO of Nuistdok Consulting, Kumasi, Ghana. He has an MBA degree in Business Administration and Management from Nanjing University, China. He has published in Journal of Global Marketing and other publications.

Contenu

Introduction.- 2. Current Business Environment.- 3. Historical Perspective on Doing Business in Ghana.- 4. Cultural Issues Affecting Business Activity in Ghana.- 5. The Political Climate and Entrepreneurship.- 6. The Economic Climate of Ghana.- 7. Establishing Business in Ghana.- 8. T Commercialization and the Marketing Process.- 9. Speculations on Future Trends and Conclusions.- Appendices.