This book provides a solid overview of trade and business opportunities in the Pacific Alliance, focusing on the key drivers of economic growth and development in Chile, Peru, Colombia, and Mexico. It addresses the political, economic, and social benefits that accrue when commerce and markets are made freer, and implications this poses for American businesses. Further, it surveys how key economies of Latin America have learned from past failures and are poised to capitalize on them in the future. It will offer a detailed understanding for business scholars, practitioners, and entrepreneurs looking to explore new business ventures in dynamic trade union.

Auteur
John E. Spillan is Professor of Management in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy. He is the co-author of Doing Business in Latin America: Challenges and Opportunities and Crisis Management in the New Strategy Landscape.
Nicholas Virzi is Senior Vice President of the American Chamber of Commerce in Guatemala, the largest economy of Central America. He also serves as Director of Admissions and External Academic Affairs at the School of Government of Guatemala Foundation. He is a leading business and academic practitioner and the co-author of Doing Business in Latin America: Challenges and Opportunities.
Maria Alejandra Morales is a political analyst and radio talk show host from Guatemala. She has a degree in Political Science with a minor in Public Policy from Universidad Francisco Maroquin, Guatemala City, Guatemala, Central America.

Contenu

1: Introduction.- 2: Theoretical Framework.- 3: The Modern Economic History of Trade.- 4: Chile.- 5: Peru.- 6: Colombia.- 7: Mexico.- 8: Central America: the logical next step.- 9: Looking to the Future.- 10: Conclusions.