Depth Public Relations

This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role.

Auteur

Johanna Fawkes, PhD, is currently Visiting Fellow at Leeds Beckett University, UK. She was Principal Research Fellow at the University of Huddersfield (2016-18), leading an international research team to produce the Global Capability Framework for Public Relations and Communications Management. Since 1990, Johanna has developed public relations degrees at all levels at universities in the UK and Australia, following a career in public sector communication. She has delivered international keynote speeches and published widely on public relations' identity, performance and ethics. Her book, Public Relations Ethics and Professionalism; The Shadow of Excellence, introducing a Jungian approach to ethics, was published by Routledge in 2015 (paperback 2017). **She now lives in Andalucia, Spain.