This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.

Auteur

Jeff Guaracino

Contenu

Chapter 1 The rise in gay and lesbian tourism, nothing short of historic; Chapter 2 Terminology; Chapter 3 The economic power of gay tourism; Chapter 4 Building stakeholder support; Chapter 5 Best practices in gay and lesbian tourism marketing; Chapter 6 How do you know if you are gay-friendly?; Chapter 7 International, group, meeting and convention and corporate; Chapter 8 Gay sports; Chapter 9 The future;