Presenting cutting-edge media communication solutions, this book explains methods for choosing the appropriate language and media outlet to properly convey a message during and after a crisis. Unveiling the secrets of how to manage the media in a crisis, it examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape. Illustrating the four distinct stages of media reporting during a crisis, the text includes a wealth of helpful tools, including guidelines, checklists, and case studies that illustrate best practices.

Auteur

A former journalist, Jane Jordan-Meier has been at the forefront of media training for 15 years, developing unique and powerful methodologies in crisis media management. From her base in the United States, she works with corporations, government departments, and non-profit agencies in North America, Australia, and New Zealand. She is recognized as one of the worlds top media and crisis management experts.

Throughout her career, Jane has worked at the highest level of strategic planning and communication, including the Australian bi-centennial celebrations and the Sydney Olympic Games. Her clients range from experienced CEOs of global corporations to those doing their first media interviews. She works with organizations in crisis as well as those wanting to raise their profile with positive media interviews. Many of her programs and training have won awards from her peers in the public relations and communication professions.

In the 1990s, recognizing the need for executives to be highly skilled in handling the media, Jane co-established Media Skills, a media training consultancy. With former journalist Susan Templeman, she created a suite of methods for developing and delivering strategic media messages. This led to the development of a unique approach to managing crisis communication. The methodology has been licensed and used by a network of trainers around the globe.

Jane is a frequent guest speaker on crisis communication and media management at conferences in Australia, New Zealand, and North America. A licensed and accredited media trainer and coach, she holds a master's degree in communication management. She has also taught communication, at both undergraduate and post-graduate levels in Australia's top communication schools, as well as several professional development courses in Australia, New Zealand, and North America.

Résumé
From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate l

Contenu

MEDIA, CRISIS, AND NEW REPORTING TOOLS. What Is a Crisis? The Role of Media in a Crisis. Social, Interactive, and Everywhere All the Time. Media Ethics? What Drives Traditional Media Behavior. Twitter: Is It a Fad or the "8 Bazillion Pound Gorilla"? STAGES OF A CRISIS. SPOKESPEOPLE SPEED MATTERS AND PERCEPTION IS EVERYTHING. Who? To Chief Executive Officer or Not? Head and Heart. Role of the Frontline. Policy Guidelines for Social Media. MEDIA INTERVIEWS RULES OF ENGAGEMENT IN A CRISIS. Understanding Journalists Questions. Techniques to Get Your Message Across. Dealing with Difficult Questions. Never Repeat the Poison; Avoid Negative Language. How the New Media Are Changing the Rules for Interviews. Lights, Camera, Action The Interview. Media Training. COMMUNICATION RULES AND TOOLS. Why Communicate in a Crisis? What to Communicate? To Apologize or Not. Language in a Crisis Fall in Love with We. No Toxic Language Please. How to Get Your Message Across. Where? New Media Tools. Monitoring. Appendices: Guidelines for Briefing Spokespeople. Sample Media Contact Information Log. Sample News Release. Useful Resources. Social Media Policy Resources. Social Media Resources for Crisis Communicators. Things You Should Not Share on Social Media. Wordpress Statement. Social Media Embracing the Opportunities, Averting the Risks.