This book presents a landmark in-depth study of how mass media contributes to the making and remaking of male identity. It concludes that, unless addressed, the effects of negative discourse on the self-identity and self-esteem of men, are potentially devastating and that the longer-term and wider social implications will also be costly.

Auteur
JIM R. MACNAMARA is Adjunct Professor in Public Communication at the University of Technology, Sydney, Australia, and is a regular lecturer and speaker on mass media and communication. He has spent more than 25 years working in and with mass media.

Contenu
List of Tables List of Figures and Illustrations Acknowledgements Introduction Why Study Mass Media Portrayals of Men and Male Identity? How Feminism Shapes Academic and Media Discourse on Men and Male Identity The New Focus (or Lack of Focus) on Men and Masculinity The Role and Effects of Mass Media in Modern Societies Men in the Media - A Review 1980-2001 Men in the Media Today - A Contemporary Study The Ongoing International Media Debate on Men Personal, Social and Political Implications Appendices References Index