Integrated Business Models in the Digital Age

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.

In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure.

Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models.

Sumesh Singh Dadwal is a Senior Lecturer at Northumbria University with 21 years of experience in teaching, academic research, eLearning, and educational quality management. He has previously worked as a Project engineer in Construction projects and Quality annalist in the Supply chain. He specializes in International Strategic Marketing, Innovation & technology in marketing, digital marketing, consumer behaviour, entrepreneurship, business in Emerging markets.

Hamid Jahankhani is a Professor and Programme Leader at Northumbria University. Hamid's principal research area for several years has been in the field of cybersecurity, information security and digital forensics. He is the Editor-inChief of the International Journal of Electronic Security and Digital Forensics, International Journal of Electronic Democracy and general chair of the annual International Conference on Global Security, Safety and Sustainability (ICGS3).

Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society and holds a Ph.D. from Cardiff Metropolitan University, UK. His main areas of research are technology-supported marketing in tourism; innovative marketing dynamics; destination branding in tourism; cultural heritage tourism; heritage interpretation; and sustainable management/marketing alternatives for cultural heritage industries.

Auteur

Sumesh Dadwal is a Senior Lecturer at Northumbria University with 21 years of experience in teaching, academic research, eLearning, and educational quality management. He has previously worked as a Project engineer in Construction projects and Quality annalist in the Supply chain. Sumesh specializes in International Strategic Marketing, Innovation & technology in marketing, digital marketing, consumer behaviour, entrepreneurship, business in Emerging markets. He has written various research papers, recently edited two books, written many book chapters in other edited books, and has lead research activities at various levels.

Hamid Jahankhani is a Professor and Programme leader at Northumbria University London. Hamid's principal research area for several years has been in the field of cybersecurity, information security and digital forensics. In partnership with the key industrial sectors, he has examined and established several innovative research projects that are of direct relevance to the needs of the UK and European information security, digital forensics industries, Critical National Infrastructure and law enforcement agencies. Professor Jahankhani is the Editor-in-Chief of the International Journal of Electronic Security and Digital Forensics, International Journal of Electronic Democracy, both published by Inderscience and general chair of the annual International Conference on Global Security, Safety and Sustainability (ICGS3). Hamid has edited and contributed to over 15 books and has over 150 conference and journal publications together with Various BBC radio interviews.

Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society and holds a Ph.D. from Cardiff Metropolitan University, UK. His main areas of research are technology-supported marketing in tourism; innovative marketing dynamics; destination branding in tourism; cultural heritage tourism; heritage interpretation; and sustainable management/marketing alternatives for cultural heritage industries. He has written many book chapters, research journals in peer-reviewed journals and 3 edited books.

Contenu

SECTION 1 : THE EMERGENCE OF TECH-TRENDS AND TECHNOPRENEURSHIP PRACTICES OF TECHNOLOGY-EMPOWERED STRATEGIES

Ch.1. The Emergence Of Technopreneurship For Sustainable And Ethical Economic Growth: Theory, Research And Practice.

(Dr Teresa Roca, Northumbria University Newcastle, UK.

Abstract :

The main aim of this chapter is to provide an inclusive discussion about the value of studying entrepreneurship and technology for both, higher education students and education policymakers. Entrepreneurship has gained considerable attention in the business field due to its substantial benefits to national economies. Schumpeter (1942) defined 'entrepreneurship' as more than just starting a new business, as it involves introducing revolutionary changes in business methods and practices. Schumpeter seminal work, also postulated the theoretical construct of "creative destruction", portraying entrepreneurs as essential dynamic agents of change, disrupting conventional business methods by using their sheer creativity and persistence. Wider research supports the value of entrepreneurship in our contemporary highly technological 'volatile, uncertain, complex and ambiguous (VUCA) world (Bennett & Lemoine, 2014; Saleh & Watson, 2017). Exploration, amalgamation and utilisation of new technologies have become one of the key challenges, but also opportunities for entrepreneurship, and no industry is considered to be unaffected by its impacts. Creative destructions combined with novel technologies (e.g. blockchain, Internet of Things and Artificial Intelligence) have boosted entrepreneurial activities and cultivated innovations that act as critical pillars of growth in modern economies. it is becoming clear that a consideration of the ethical and sustainable aspects of entrepreneurial activities is essential when pursuing financial success by tapping into the potential of ever-increasing technology developments. Hence, the need for techno-entrepreneurial education taking the above into account is increasingly acknowledged among higher education authorities worldwide and by governments who have a key responsibility for investment in entrepreneurship education programmes (Ratten & Jones, 2020; Ahmed et al., 2020; and Krishnamurthy, 2020). Acquiring technological and entrepreneurial self-efficacy underpins the entrepreneurial intentions and needs of students in higher education. Thus, the embedding of entrepreneurial education in universities is acknowledged as strengthening regional innovation systems and economic growth through knowledge transfer activities (Aldianto et al., 2018). Moreover, different countries' economic realities have also been affected by global politics. For example, Brexit has brought major implications to the UK economy, and therefore Brexit will be used as a case study in this chapter. Ultimately, it is argued that entrepreneurship empowered by technology can actively contribute to the redevelopment of societies and economies.

Ch.2. Gig Economy As The Key To Entrepreneurial Activity In Post-Covid Pandemic Global Scenario (Dr Manpreet Arora, Palampur University, India)

Abstract

The whole world, as we all know, has been grappling with Post-Covid pandemic challenges for quite some time now. Moreover, the workforce across the world has shrunk to a negligible size consequent upon large scale laying off workforce. Since the employers have been forced to sit back home, the entrepreneurial curve of their thinking had to yet acti…