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Companies are increasingly looking to their intellectual property
(patents, trademarks, formulas, copyrights, brand names,
distributions systems, etc.) as a profit center. As they try to
extract more value from their holdings, some of which have been
left dormant for years, many are looking beyond their own core
products to partnerships with outside industries.
Now it its third edition, Intellectual Property: Licensing and
Joint Venture Strategies provides the most up-to-date practical
tools for evaluating the investment aspects of licensing and joint
venture decisions, and discusses the legal, tax, and accounting
practices and procedures related to such arrangements.
Auteur
GORDON V. SMITH is President of AUS Consultants and has advised clients in valuation matters for almost 40 years. His assignments have included appraisals of nearly every type of tangible and intangible asset as well as consultations relative to royalty rates and the economic life of property. Clients have been many of the Fortune 500, as well as research and government institutions, regulatory bodies, and the US government. He has served as an expert witness on numerous occasions regarding valuations and valuation theory.
RUSSELL L. PARR is Senior Vice President of the Valuation Services Group of AUS Consultants and expert at assessing the value of intellectual property and intangible assets. He advises clients about the value of patents, trademarks, copyrights, and other intangible assets to help accomplish strategic mergers, acquisitions, licensing transactions, and joint ventures.
Texte du rabat
Now in a revised Third Edition, Intellectual Property: Licensing and Joint Venture Profit Strategies provides the most up-to-date tools for evaluating the investment aspects of licensing and joint venture decisions. Through a hands-on approach that incorporates easy-to-use checklists and procedures to assist readers in assessing licensing and joint venture arrangements, this practical book discusses the legal, tax, and accounting practices and actions related to such arrangements.
Intellectual Property: Licensing and Joint Venture Profit Strategies, Third Edition includes:
Résumé
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries.
Now it its third edition, Intellectual Property: Licensing and Joint Venture Strategies provides the most up-to-date practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements.
Contenu
Preface.
1. Emergence of Intellectual Property Exploitation Strategies.
1.1 Factors Driving Strategic Alliance: Time, Cost, and Risk.
1.2 A Short History of Corporate Strategies.
1.3 Legal Attitudes Enhance Value.
1.4 Onward.
2. Introduction to Exploitation Strategies.
2.1 Some History.
2.2 Enter Technological Change.
2.3 Business Enterprise Model.
2.4 Economics of Exploitation.
2.5 Development of Intellectual Property.
2.6 Source of Production Factors.
2.7 Internal Strategies.
2.8 The Entrepreneuring Corporation.
2.9 Acquisition.
2.10 External Strategies.
2.11 Ownership Alliances.
2.12 Other Liquidity Concerns.
2.13 Establishing a Cross-ownership Alliance.
2.14 Strategic AlliancesRapid Technological Change.
2.15 Summary.
3. Introduction to the History and Economics of Legal Limits on Licensing Intellectual Property Rights.
3.1 A Brief History of the Legal Limits on Licensing.
3.2 The Economic Principles Underlying Legal Limits on Licensing Patent and Related Rights.
3.3 The Basic Options of Intellectual Property Owners.
3.4 The Law and the Basic Options of Intellectual Property Owners.
4. Creating Industry Standards.
4.1 Eastman Kodak.
4.2 Apple Computer.
4.3 Aluminum Corporation of America.
4.4 Avoiding a Free-For-All.
4.5 Free Access Can Still be Profitable.
5. Economic Analysis of ExploitationUnderlying Theory.
5.1 Underlying Theory.
5.2 Essential Ingredients.
5.3 Discounted Cash Flow.
5.4 Application to Intellectual Property.
5.5 When Specific Data is Unavailable.
5.6 Summary.
6. Economic Contributions of Intellectual Property.
6.1 Intellectual Property Contributes Powerfully to Earnings.
6.2 Intellectual Property Sustains Superior Earnings.
6.3 Enhanced Profits and Intellectual Property.
6.4 Investment Rates of Return Analysis.
6.5 Discounted Cash Flow Analysis.
6.6 Comparable License Transactions.
6.7 Simplistic Rules of Thumb.
7. Use of the 25% Rule in Valuing Intellectual Property.
7.1 Introduction.
7.2 History of the Rule.
7.3 Explanation of the Rule.
7.4 Illustration of the Rule.
7.5 Application of the Rule.
7.6 Justification for the Rule.
7.7 Criticisms of the Rule.
7.8 Empirical Test of the Rule.
7.9 Conclusions.
8. Determining a Royalty RateAn Example.
8.1 Description of the Patented Dermapulse Invention.
8.2 Financial Review.
8.3 Intellectual Property Economic Contribution.
8.4 Analysis of Specific market Transactions.
8.5 Conclusion.
9. An Infringement Damages Analysis for Determining a Royalty Rate.
9.1 Georgia-Pacific v. United States Plywood.
9.2 Summary.
10. Risks of Exploitation.
10.1 Elements of Risk.
10.2 Risk and Royalties.
10.3 Intellectual Property Economic Life.
10.4 Summary.
11. Licensing Economics and Royalty Rates.
11.1 Pricing the Alternatives.
11.2 Licensing.
11.3 Primary Economic Drivers.
11.4 Secondary Economic Drivers.
11.5 Evaluating the Net Present Value.
11.6 Summary.
12. Dealing with Early-Stage Intellectual Property.
12.1 Early-stage Technology.
12.2 Development Costs.
12.3 Risk.
12.4 Time.
12.5 The DCF Mechanism.
12.6 Using DCF as a Measuring Tool.
13. Trademark Licensing. 13.1 Trademark Royalties.</p>...