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For use in events and convention management courses

Experience the World of Meetings, Expositions, Events, and Conventions

Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints students with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world.

A comprehensive overview of all aspects of the MEEC industry, the 4th Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help students relate the material to a future career in Event Planning, as well as major trends in this fast-growing field.

Contenu

Part 1 Introduction
Chapter 1 Introduction to the Meetings, Expositions, Events, and Conventions
Chapter 2 Meeting, Exhibition, Event, and Convention Organizers and Sponsors
Part 2 Key Players
Chapter 3 Destination Marketing Organizations (Dmos)
Chapter 4 Meeting and Convention Venues
Chapter 5 Exhibitions
Chapter 6 Service Contractors
Chapter 7 Destination Management Companies
Chapter 8 Special Events Management
Part 3 Important Elements in Meeting, Exposition, Event, and Convention Planning
Chapter 9 Planning and Producing Meec Gatherings
Chapter 10 Food and Beverage
Chapter 11 Legal Issues in the Meec Industry
Chapter 12 Technology and the Meeting Professional
Chapter 13 Green Meetings and Social Responsibility
Chapter 14 International Aspects in Meec
Chapter 15 Putting It All Together
Appendix
Glossary
Index