Basics Design 08: Design Thinking

Basics Design 08: Design Thinking is an introduction to the process of generating creative ideas and concepts. It teaches the generation of ideas as a practical skill, vital to the creation of successful design. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable methodology for design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualizations.

Auteur

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

Contenu

Introduction. How to get the most out of this book. Stages of thinking: The design process; Stage 1 - Define; Stage 2 - Research; Stage 3 - Ideate; Stage 4 - Prototype; Stage 5 - Select; Stage 6 - Implement; Stage 7 - Learn; Example project. Research: Identifying drivers; Information gathering; Target groups; Samples and feedback. Idea generation: Basic design directions; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Presenting ideas. Refinement: Thinking in images; Thinking in signs; Appropriation; Humour; Personification; Visual metaphors; Modification; Thinking in words; Words and language; Type 'faces'; Thinking in shapes; Thinking in proportions; Thinking in colour. Prototyping: Developing designs; 'Types' of prototype; Vocabulary. Implementation: Format; Materials; Finishing; Media; Scale; Series/Continuity. Glossary. Conclusion. Acknowledgements. Contacts. Working with ethics.