Academic Paper from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: The work examines the concept of beauty and unrealistic body image and beauty standards propagated by the media. The Body has been traditionally understood as a gift. Generally a gift is given and accepted and not demanded. The dissatisfaction about the body-gift is partly caused by the images that are being bombarded through various media. As a result ideals of body shapes are formed both in men and women, nowadays from a very early age. Children in many countries (more so in developed ones) consume media for three to four hours daily on average. The perfect body image standards set by the media are almost impossible to live up to. This can cause low self-esteem and can lead to psychological disorders such as depression. Contemporary media's presentation of the body, especially in advertisements, almost amounts to "organs without body". However, some individuals and organizations have come forward to counter the unrealistic body image and beauty standards propagated by the media. Ultimately, one must develop a positive body image.

Auteur

Did his PG Diploma in Media studies from Griffith College, Dublin, Ireland, and Licence and Doctorate in Social Sciences, specializing in media, from Gregorian and St. Thomas Universities in Rome. Has a Master's Degree in Philosophy from Nagpur University. Licence in Philosophy from St. Thomas University, Rome. Taught Media, and Philosophy for 22 years at many Institutes and colleges. Was Director of Gyandhara, Institute of Philosophy, in Orlim, Goa. From 2012-15 he taught the Under Graduate and Post Graduate Programme in the Mass Communication Department, St. Joseph's College (Autonomous) Bangalore. He was also the Head Of the Department (HOD). Has published six books. Presented papers in national and international conferences and seminars. Published scientific papers in reputed journals. Written numerous articles in religious and secular magazines. Filed press reports and Letters to the Editor in secular magazines and newspapers. He has a significant presence in online media with a personal website, blogs, and social networking pages offering comments on economic, political, religious, and social matters. He has been a full Professor of Journalism and Mass Communication at Amity University, Gurgaon, Haryana, India.