New Kings of the World

An important dispatch from a new, multipolar order that is taking form before our eyes

A vast cultural movement is emerging from outside the Western world. Truly global in its range and allure, it is the biggest challenge yet to Hollywood, McDonald's, blue jeans, and other aspects of American mass-produced popular culture. This is a book about the new arbiters of mass culture?India's Bollywood films, Turkey's soap operas, or dizi, and South Korea's pop music. Carefully packaging not always secular modernity, combined with traditional values, in urbanized settings, they have created a new global pop culture that strikes a deeper chord than the American version, especially with the many millions who are only just arriving in the modern world and still negotiating its overwhelming changes.

Fatima Bhutto, an indefatigable reporter and vivid writer, profiles Shah Rukh Khan, by many measures the most popular star in the world; goes behind the scenes of Magnificent Century, Turkey's biggest dizi, watched by more than 200 million people across 43 countries; and travels to South Korea to see how K-Pop started. Bhutto's book is an important dispatch from a new, multipolar order that is taking form before our eyes.

?Bhutto's razor sharp, intriguing introduction to the various pop phenomena emerging from Asia.? ?Tash Aw, Financial Times

Auteur

Fatima Bhutto was born in Kabul, Afghanistan and grew up between Syria and Pakistan. She is the author of five previous books of fiction and nonfiction. Her debut novel, The Shadow of the Crescent Moon, was long listed for the Bailey's Women's Prize for Fiction and the memoir about her father's life and assassination, Songs of Blood and Sword, was published to acclaim. Her most recent book is The Runaways, a novel.

She graduated from Barnard with a degree in Middle Eastern Languages and Cultures and has a masters in South Asian Government and politics from SOAS.