eTourism case studies:

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.

Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.

With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories.

This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

Auteur

Roman Egger, Dimitrios Buhalis

Contenu

Introduction, Roman Egger, Dimitrios Buhalis; Part 1 Hospitality, Roman Egger, Dimitrios Buhalis InterContinental Hotel Group: Dealing with Online Intermediaries, Peter O'Connor Intercontinental Hotel Group: Managing Inventory with HOLIDEX PLUS, Rosanna Leung, Rob Law Sino Group of Hotels: Handling Multi-Property Operations, Rosanna Leung, Rob Law Omena Hotels: Technology towards Operational Efficiency, Bill Anckar Carnival City: Valuating Guests in the Gaming Industry, Cyril Francis Hotel Sallerhof: Innovations in Interaction, Roma Egger, Leonhard Wörndl 'Emmantina' and 'Palmyra Beach' Hotels: Distribution for Independent Hotels, Konstantina Kaldis, Emmanouil Kaldis Orbis on Line: Internet Distribution Strategies for a Regional Hotel Group, Miroslaw Nalazek Conclusion of Hospitality Section; Part 2 Intermediaries, Dimitrios Buhalis, Roman Egger Lastminute.com : From Reservation System to Lifestyle Portal, Dimitrios Buhalis, Senem Yazici-Malkoclar Wotif.com : Last Minute Selling of Distressed Accommodation Inventory, Paul Weeks, Charles Tee A2Z Professional Travel Ltd: Online Travel Agency in Thailand, Pongsak Hoontrakul, Sunil Sahadev ITWG: Increasing Intermediated Flows, Immacolata Vellecco, Maria Immacolata Simeon Incoming; Part ners: Integrating Operations, Rodolfo Baggio Sidestep: Travel Meta-Search Engine, Young A Park, Ulrike Gretzel Holidaycheck: Rendering Holiday Impressions, Axel Jockwer, Constanze Russ-Mohl TUI: Integrating Destination Information, Alexis Papathanassis Cultuzz: Managing eBay as a Distribution Channel, Michael Fux Conclusion of Intermediaries Section; Part 3 Destinations, Dimitrios Buhalis, Roman Egger VisitBritain: Satisfying the Online Market Dynamics, Cathy Guthrie Spain.Info: Towards Stakeholder Network, Oriol Miralbell, Esther Pérez Martell, Marta Viu Bonjourquebec.com : A Vision, a Strategy, a Brand, François Bédard, Marie Claire Louillet The Province of Rimini: Communicating with the Customer, Rodolfo Baggio Tanzania: Extending eTourism Tools Utilization, Faustin Kamuzora Tiscover: Destination Management System Pioneer, Karsten Kärcher, Philip Alford Feratel Media Technologies: Providing DMS Technology, Markus Schröcksnadel Destimation.com : Online Solutions for Destination Management Companies, Andrey Glazoy, Ola Kastensson, Jamie Murphy Conclusion of Destination Section; Part 4 Transportation, Dimitrios Buhalis, Roman Egger British Airways: Customer Enabled Interactivity, Marianna Zoge, Dimitrios Buhalis Kulula.com : Low-Cost Carrier and ICTs, Berendien Lubbe Finnair: Innovating Interactivity, Sanna Andersson Enterprise Rent-A-Car: Mainstreaming Distribution, Florian M. Hummel Lufthansa Systems: Dynamic Pricing, Robert Goecke, Harald Heichele, Dieter Westermann Conclusion of Transportation Section; Part 5 Information Communication Technology Systems, Roman Egger, Dimitrios Buhalis eCTRL Solutions: Trip@dvice Technology, Francesco Ricci, Adriano Venturini The Green Card (Targeta Verda): A Tourist Card for the Balearic Islands, Antonio Guevara, Jose L. Caro Checkeffect: Benchmarking e-Marketing Performance, Roman Egger, Michael Mrazek TAI (Day Trip Indicator): Measuring Value Added in the Tourism Sector, Klemens Waldhör, Claudia Freidl, Alexander Rind, Kathrin Ecker Tourism Technology: Travel Wholesale Management System, Ian McDonnell Digital Tourism Assistant: Enquiry Management Solution for Destinations, Roland Dessovic, Roman Egger Amadeus: Evolution of GDS, Patrick S. Merten, Irene Püntener Amadeus: Global Distribution System's New Paradigm, Joan Miquel Gomis, Francesc González-Reverté Pegasus Solutions: Providing Interconnectivity, Rainer Gruber Conclusions of ICT Systems; Part 6 Mobile Systems, Roman Egger, Dimitrios Buhalis Rivertale: Mobile Services for Cruise Ships, Astrid Ch. Dickinger, Andreas H. Zins Lovo: The Mobile Lifestyle Assistant, Roland Fleischhacker Aladdin: A Mobile Destination Management Solution for Incoming Agencies, Frank Schröder Conclusion to Mobile Systems Section;