Esports and the Media

This book takes a multidisciplinary approach to the question of esports and their role in society. It will be of great interest to scholars, students, and anyone working in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture.

Auteur

Angel Torres-Toukoumidis completed his PhD in Communication under the research line "Media Literacy" at the universities of Huelva, Seville, Málaga and Cádiz. He is Principal Investigator of the first university games laboratory in Ecuador (GAMELAB-UPS http://gamelab.ups.edu.ec/). He is also currently Lecturer at the Universidad Politécnica Salesiana, Ecuador.

Contenu

Part I: Overview

1. Esports in the Entertainment Industry: Overview
   Andrea De-Santis and Luis Fernando Morales-Morante

Part II: Media Platforms and Esports

2. The Social Media Impact of Esports: The Case of Esports on Facebook
   Roberto Alejandro López Novelo, José Ángel Garfias Frías, Daniel Barredo Ibáñez and Paulo Carlos López-López

3. Live-streaming Culture in the Esports Community
   Javier F. A. Vega Ramírez and Erika Lucía González Carrión

Part III: Communicative Globalization of Esports

4. Marketing Strategies for Esports
   Sonia Esther González-Moreno, Jesús Manuel Palma-Ruiz and Luis Ever Caro-Lazos

5. Comparative Study of the Transmedia Element in Esports: America, Europe, and Asia
   Gabriela Borges, Daiana Sigiliano and Susana Costa

6. How the Negative Public View of Videogames Threatens Esports Sponsors
   Bruno Duarte Abreu Freitas and Ruth S. Contreras-Espinosa

7. Communication Experts' Perspective on Esports
   Angel Torres-Toukoumidis and Isidro Marín-Gutiérrez