Emotion Measurement

Emotion Measurement reviews academic and applied studies in order to highlight key elements of emotions which should be considered in the development and validation of newer commercial methods of emotion measurement. The goal of the book is practical, but the approach will be both academic and applied. It is aimed primarily at sensory scientists and the product developers they work alongside who require knowledge of measuring emotion to ensure high levels of consumer acceptability of their products.

The book begins with a review of basic studies of emotion, including the theory, physiology, and psychology of emotions - these are the standard studies of which food and sensory scientists as well as product developers need to be aware. The next section highlights methods for studying emotions on a relatively basic level. The book then moves to practical applications, with chapters on emotion research in food and beverage, as well as in a range of product and clinical settings. Finally, there is a treatment of cross-cultural research on emotions. This is critical because much of the newer commercial research is aimed at markets around the world, requiring methods which work in many cultures. The book ends with an integrative summary of the material presented.

• Serves as the first book on the market on emotion measurement aimed at sensory scientists and production development practitioners working in commercial R and D
• Also useful for psychologists with an interest in emotion
• Brings together applied and academic strands of emotion measurement research for the first time
• Focuses on cross-cultural studies of emotions, which is currently lacking from most of the literature in the field

Contenu

Part I: Basic studies of emotion 1. Traditional theories of emotion 2. Contemporary theories of emotion 3. Physiology of emotion 4. Facial anatomy and physiology 5. The role of the senses in emotions 6. The psychology of emotions 7. Lists of emotions Part II. Methods for studying emotions 8. Physiological measures of emotion 9. Behavioral measures of emotion 10. Facial scaling of emotions 11. Self reports of emotions/ classical emotion questionnaires 12. Self reports of emotions/newer questionnaires 13. Sentiment analysis 14. Body movement and emotion expression 15. Emotions and wellness/well-being 16. Emotions and conceptualizations 17. The short term time structure of emotions - Measuring dynamics of responses Part III. Studying emotions in practice 18. Emotions in clinical practice 19. Emotions of odors/personal and homecare products 20. Emotions in foods 21. Emotions in beverages 22. Emotions studied in context: The role of environment 23. Emotions and consumer goods 24. The emotion of happiness 25. The emotion of disgust 26. Positive and Negative emotions 27. Measurement issues in studying emotions 28. Studying emotions in the elderly Part IV: Cross cultural studies of emotions 29. The problems of translation 30. Emotions in The West 31. Emotions in The East - Asia 32. Different methods cross culturally 33. Does everyone feel the same? 34. Does everyone express feelings the same way? Part V. Summary 35. Integrative Summary