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The Effect of Unique Selling Propositions on a Company's Success. TheExamples of "Starbucks" and "Amazon"

Elisabeth Schulz
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Seminar paper from the year 2020 in the subject Business economics - Market research, , language: English, abstract: In this assi...

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Seminar paper from the year 2020 in the subject Business economics - Market research, , language: English, abstract: In this assignment, the effect of a unique selling proposition on a company's success will be discussed and examined. In order to do that, after this introduction into the USP, a closer look will be taken into the concept of USP and some theoretical examples of what a USP could be. The concept of the so-called unique selling proposition was invented in the early 1940s by the television advertising pioneer Rosser Reeves. He created successful advertising campaigns and slogans like for example for the M&M's candies: "Melts in your mouth, not in your hand.'" He believed that an advertisement or commercial should show off the value or unique selling proposition of a product and that it has to be honest in order to be sold successful & he was right. But why is it important to have a USP?

Informations sur le produit

Titre:
The Effect of Unique Selling Propositions on a Company's Success. TheExamples of "Starbucks" and "Amazon"
Auteur:
Elisabeth Schulz
EAN:
9783346518101
Format:
eBook (pdf)
Producteur:
GRIN Verlag
Genre:
Management
Parution:
19.10.2021
Protection contre la copie numérique:
libre
Taille de fichier:
0.8 MB
Nombre de pages:
18

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