Explaining Research

Explaining Research*is the ultimate guide for scientists, engineers, and other professionals seeking to share their life's work effectively with important lay and scientific audiences. It offers a multitude of practical communication tools and techniques for writing, giving talks, creating visuals, using social media, and publicizing research advances. Career success depends on more than conducting incisive experiments and publishing papers in top journals. Researchers must also know how to explain their work to key audiences, such as colleagues, potential collaborators, officers in funding agencies and from foundations, donors, institutional leaders, corporate partners, students, legislators, journalists, and the general public. *Explaining Research is the most comprehensive guide for science and engineering communication. In this new edition, leading research communicator Dennis Meredith provides readers with the practical tools and techniques scientists and engineers need to reach their audiences effectively. The updated and expanded chapters include a wealth of insights from leading science journalists and research communicators.

Auteur

Dennis Meredith is a veteran research communicator who spent over four decades working for major research universities such as Caltech, Cornell, MIT, Duke, and the University of Wisconsin. He has collaborated with science journalists and written well over a thousand articles and news releases on science and engineering. As a creator and developer, he helped the AAAS establish international research news service EurekAlert!. Meredith is a Fellow of the AAAS and was named Honorary Member of the Sigma Xi, The Scientific Research Society in 2012.

Texte du rabat

Explaining Researchis the ultimate guide for scientists, engineers, and other professionals seeking to share their life's work effectively with important lay and scientific audiences. It offers a multitude of practical communication tools and techniques for writing, giving talks, creating visuals, using social media, and publicizing research advances. Career success depends on more than conducting incisive experiments and publishing papers in top journals. Researchers must also know how to explain their work to key audiences, such as colleagues, potential collaborators, officers in funding agencies and from foundations, donors, institutional leaders, corporate partners, students, legislators, journalists, and the general public. Explaining Research is the most comprehensive guide for science and engineering communication. In this new edition, leading research communicator Dennis Meredith provides readers with the practical tools and techniques scientists and engineers need to reach their audiences effectively. The updated and expanded chapters include a wealth of insights from leading science journalists and research communicators.

Contenu

Foreword, Peter Agre, MD Preface Acknowledgments Introduction: Explaining Your Research Is a Professional Necessity Part I: Learning a New Communication Paradigm Chapter 1: Understanding Your Audiences Chapter 2: Plan Your Research Communication Strategy Part II: Effectively Reaching Your Peers Chapter 3: Give Compelling Talks Chapter 4: Develop Informative, Engaging Visuals Chapter 5: Create Effective Poster Presentation Chapter 6: Write Clear Research Explanations Chapter 7: Build a Quality Website Part III: Engaging Lay Audiences Chapter 8: Develop Your Lay-Level Research Communication Strategy Chapter 9: The Essential News Release Chapter 10: Craft Releases That Tell Your Research Story Chapter 11: Target Releases to Key Audiences Chapter 12: Produce Effective Research Photography Chapter 13: Produce Informative Research Videos Chapter 14: Organize Dynamic Multimedia Presentations Chapter 15: Create E-Newsletters, Podcasts, Wikis, Social Networks, Blogs, and Webinars Chapter 16: Write Popular Articles, Op-Eds, and Essays Chapter 17: Author Popular Books Chapter 18: Become a Public Educator Chapter 19: Persuade Administrators, Donors, and Legislators Part IV: Explaining Your Research Through the Media Chapter 20: Parse Publicity's Pros and Cons Chapter 21: Understand Journalists Chapter 22: Meet Journalists' Needs Chapter 23: Prepare for Media Interviews Chapter 24: Make the Interview Work for You Chapter 25: Protect Yourself from Communication Traps Chapter 26: Manage Media Relations at Scientific Meetings Chapter 27: Work with Your Public Information Officer Chapter 28: Should You Be a Public Scientist? Index