International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management and marketing of cultural tourism attractions and resources in a global context.

Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.

An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context.
Analysis of the demand, profiles and motivation of tourists
International contributor team provide case studies from first-hand experience and research

Auteur

Marianna Sigala, David Leslie

Contenu

Part 1 Heritage and Cultural Tourism and Products; Chapter 1 Heritage and cultural tourism: a marketing - focused approach, Evangelos Christou; Chapter 2 The marketing of Australian cultural tourist attractions: a case study from Sydney, Ian McDonnell, Christine Burton; Chapter 3 Culture as a component of the hospitality product, Wil Munsters, Daniela Freund de Klumbis; Chapter 4 Cultural tourism packages: the role of smart cards in the Alps, Harald Pechlaner, Dagmar Abfalter; Part 2 Operational management of cultural and heritage sites; Chapter 5 Operational management of cultural and heritage sites, Harry Coccossis; Chapter 6 Cultural tourism attractions and environmental performance, David Leslie; Chapter 7 Cultural tourists in a cultural capital: Helsinki, Arvo Peltonen; Chapter 8 Cultural tourism in South Africa: a case study of cultural villages from a developing country perspective, Dimitri Tassiopoulos, Nancy Nuntsu; Part 3 Environmental Management and Sustainability; Chapter 9 Sustainability and environmental management, David Leslie; Chapter 10 Effective community involvement in the development and sustainability of cultural tourism: an exploration in the case of New Lanark, David Leslie; Chapter 11 Managing Stonehenge: the tourism impact and the impact on tourism, Ian Baxter, Christopher Chippindale; Chapter 12 Templo Mayor: evolution and rediscovery. Sustaining Mexico's ancient cultural heritage, Adriana E. Estrada-González; Part 4 New Media and Technologies; Chapter 13 New media and technologies: trends and management issues for cultural tourism, Marianna Sigala; Chapter 14 In search of post-modern online authenticity: assessing the quality of learning experiences at eternalegypt.org, Marianna Sigala; Chapter 15 Intelligent information interactions for cultural tourism destinations, Stavros Christodoulakis, Fotis Kazasis, George Anestis, Nektarios Moumoutzis; Chapter 16 Destination information, marketing and management systems and sustainable heritage tourism development, Dorothea Papathanasiou-Zuhrt, Odysseas Sakellaridis; conclusion The future of the past: visions and trends for cultural tourism sector, Marianna Sigala, David Leslie;