Understanding Mobility as a Service (MaaS)

The widespread adoption of smartphones, ridesharing and carsharing have disrupted the transport sector. In cities around the world, new mobility services are both welcomed and challenged by regulators and incumbent operators. Mobility as a Service (MaaS), an ecosystem designed to deliver collaborative and connected mobility services in a society increasingly embracing a sharing culture, is at the center of this disruption.

Understanding Mobility as a Service (MaaS): Past, Present and Future examines such topics as:

• How likely MaaS will be implemented in one digital platform app
• Whether MaaS will look the same in all countries
• The role multi-modal contract brokers play
• Mobility regulations and pricing models

• MaaS trials, their impacts and consequences Written by the leading thinkers in the field for researchers, practitioners, and policy makers, U**nderstanding Mobility as a Service (MaaS): Past, Present and Future serves as a single source on all the current and evolving developments, debates, and challenges.

• Includes case studies to show how MaaS is delivered around the world
• Covers foundational aspects of MaaS, clarifying what it is for those new to the concept
• Offers an in-depth analysis on a wide range of MaaS topics including governance, contracts, consumer and supplier preferences, links to societal objectives, the role of trials, assessments, and more

Auteur

Professor David Hensher is the Founding Director of the Institute of Transport and Logistics Studies (ITLS) at The University of Sydney. David is a Fellow of the Australian Academy of Social Sciences, Recipient of the 2009 International Association of Travel Behaviour Research (IATBR) Lifetime Achievement Award in recognition for his long-standing and exceptional contribution to IATBR as well as to the wider travel behaviour community; Recipient of the 2006 Engineers Australia Transport Medal for lifelong contribution to transportation, recipient of the Smart 2013 Premier Award for Excellence in Supply Chain Management, the 2014 Institute of Transportation Engineers (Australia and New Zealand) Transport Profession Award, and the 2016 Award for Outstanding Research as part of the inaugural University of Sydney Vice-Chancellor's Awards for Excellence. David is also the recipient of the 2019 John Shaw Medal which honours an industry champion who has made a lasting contribution to Australia's roads. In 2018 David was selected as one of 25 academics at the University of Sydney who have made a significant impact through engaging with industry and government. He has published over 650 papers in leading international transport and economics journals as well as 16 books. He has over 54,000 citations of his contributions in Google scholar and a Scopus H-index of 65.

Contenu

1. Overview of book 2. What is MaaS and how it fits into the transport landscape 3. Global debate and experience with MaaS 4. MaaS trials - what have we learnt? 5. What do we know about market interest and potential uptake 6. How might MaaS be best introduced to the market? 7. Institutional Barriers and Governance 8. MaaS and issues impacting the broader transport and societal goals 9. Future Challenges