Research Paper (undergraduate) from the year 2010 in the subject Business economics - Business Management, Corporate Governance, University of Zagreb (Institute of Economics), course: MBA - Human resources management and development, language: English, abstract: Contemporary business management is based on management of resources, particularly human resources. Planning, recruiting and selecting candidates are key human resource functions. Business leaders are continuously engaged in the process of reconsidering roles and goals, managing the business in the most appropriate way. Selection, based upon internal candidates recruitment was a rule in a lack of certain employees profiles. But, solving the human resources insufficiency problem, we often refocus our attention to external candidates recruitment and selection. Besides contacts and colaboration with media and recruitment agencies, we also need strengthening of our own potentials. Selection through our own human resource department or engagement of selection agency / professionals is a routine, but when we have to cope with several constraints like human resources and financial resources limits, then we have to rely on selection aproach more flexible and adaptive to ocassions. Media support, at least an adequate Internet promotion, lead to rising number of candidates applications. But choice of the right candidate is the art, we have to accept the fact. 3 C concept (Cost, communication, and concept itself) may help in improvizing our candidate selection process. Internet ensures wide communication to candidates, through social networks and Internet generally, but is not enough when focusing our attention to candidates and their potential. In order to ensure choosing the right one, or at least to follow the rule - not to choose "the wrong" candidate nor to exclude "the right one". Systematic approach ensures planned results and candidates choices, so we have to be aware of the fact that further development and focus onto new potentials and resources are basics for our business survival. Keywords: human resources, candidate, selection, recruitment, external resources, 3C concept, Internet