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Patronage behaviour of Ghanaian bank customers

Daniel Zac Bentum-Ennin

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Doctoral Thesis / Dissertation from the year 2012 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accoun...

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Description

Doctoral Thesis / Dissertation from the year 2012 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, University of Lincoln, language: English, abstract: The aim of this dissertation is to help bank executives to develop and deliver efficient quality services to satisfy the needs of existing customers as well as to attract large number of customers. It is hoped it will further enable the management of banks to stimulate and understand more fully customers since customers' attitude can't be controlled. It could contribute to discussion amongst the banking fraternity regarding issues surrounding customer preferences in banking services. As a researcher who is interested in working in a bank, significant benefits can be gained from knowing how the operations of a bank can be made more efficient and thus continue to attract and maintain customers.

Informations sur le produit

Titre:

Patronage behaviour of Ghanaian bank customers

Sous-titre :

Case study of Cape Coast

Auteur:

Daniel Zac Bentum-Ennin

EAN:

9783656767213

ISBN:

978-3-656-76721-3

Format:

eBook (pdf)

Producteur:

Editeur:

Grin Publishing

Genre:

Branches et secteurs économiques

Parution:

13.10.2014

Protection contre la copie numérique:

libre

Taille de fichier:

0.81 MB

Nombre de pages:

113

Année:

2014

Sous-titre :

Englisch

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