CSR in Contemporary Poland

In this monograph discussions are held to address three dimensions of CSR: stakeholders, institutions and the common good. In this way, there is the opportunity to learn the results of current research in both economics and management areas. The reader can find out a wide spectrum of CSR related issues, which may be an inspiration for further theoretical and practical initiatives.

Prof. Andrzej Kaleta, Ph.D., Head of Department of Strategic Management, Wroclaw University of Economics and Business

The book offers an interesting contribution to the debate on the CSR role in business and society and adds to the reflection of stakeholder input in business-society relations. Addressing the context of institutions as well as SMEs and corporations the monograph provides understanding to the interactions between stakeholders and organizations being an essential reading for academics and practitioners.

Maria Aluchna, Ph.D., Head of Department of Management Theory, SGH Warsaw School of Economics

This book takes an interdisciplinary approach to corporate social responsibility (CSR), examining economic sciences and managements to show the complexity of the contemporary perception and development of CSR in Poland. It considers well-being of workers, the importance of the common good and social innovations in relation to profit. It addresses consumers and organizations, underlining the role and importance of small and medium sized enterprises. This book shows the possibility of improvement management systems by using CSR in business operations.

It is valuable reading for academics working in corporate social responsibility, business ethics and in Polish management more generally.

Katarzyna Bachnik, PhD, Hult International Business School, San Francisco, CA, USA

Magdalena Kazmierczak, PhD, Poznan University of Economics and Business, Poland

Magdalena Rojek-Nowosielska, PhD,Wroclaw University of Economics and Business, Poland

Magdalena Stefanska, PhD, Poznan University of Economics and Business, Poland

Justyna Szumniak-Samolej, PhD, SGH Warsaw School of Economics, Poland

Auteur

Katarzyna Bachnik is Associate Professor at Hult International Business School, San Francisco, US. She is affiliated at the Institute of Management, Warsaw School of Economies, and has collaborated as visiting professor with ESADE Business School, Barcelona, Cass Business School, London and Burapha University, Thailand. With twelve years of experience in management, innovation, design thinking, international marketing and corporate social responsibility, she has worked as a lecturer, a trainer, and an editor, and is the author of several publications in the aforementioned areas. 

Magdalena Kamierczak is Professor at the Department of Standardized Management Systems at the Pozna University of Economics and Business (PUEB), Pozna, Poland. Her research interests include corporate social responsibility, quality management methods and techniques, standardized management systems and lean manufacturing. Since 2016, she has acted as the Rector's Plenipotentiary for University Social Responsibility (USR) at the Pozna University of Economics and Business. 

Magdalena Rojek-Nowosielska is professor in the Strategic Management Department at the Wroclaw University of Economics, Wrocaw, Poland. Her research interests are corporate social responsibility, non-financial reporting and cultural diversity management. She is the author and editor of numerous publications on the issue of corporate social responsibility. 

Magdalena Stefaska is Associate Professor in the Marketing Strategies Department, Faculty of Management at Pozna University of Economics and Business, Pozna, Poland. Her areas of interest are corporate social responsibility, marketing communication and retailing. She is an author or co-author of over 100 articles and co-editor of the book Fair Trade in CSR Strategy of Global Retailers (*Palgrave Macmillan; 2015).  She is a reviewer for the journals: *European Journal of Marketing, Praxeology, Sustainability, and the Annals of Marketing Management & Economics.

Justyna Szumniak-Samolej is Assistant Professor at Department of Management Theory, Warsaw School of Economics, Warszawa, Poland. She works as a researcher, trainer, lecturer and conference speaker. Her key research areas are management in the new economy, corporate social responsibility, social media and innovative business models. Her academic publications include books, refereed journal articles, book chapters and refereed conference papers. 

Texte du rabat

This book takes an interdisciplinary approach to corporate social responsibility (CSR), examining economic sciences and managements to show the complexity of the contemporary perception and development of CSR in Poland. It considers well-being of workers, the importance of the common good and social innovations in relation to profit. It addresses consumers and organizations, underlining the role and importance of small and medium sized enterprises. This book shows the possibility of improvement management systems by using CSR in business operations.

It is valuable reading for academics working in corporate social responsibility, business ethics and in Polish management more generally.

Contenu

Part I: Common good and CSR - ideological perspective.- Economic success or social well-being.- The need for relational ethics in the axiological-linguistic image of the world of Respect Index companies.- Profit and common good in Polish private limited non-profit companies.- Identification of social irresponsibility manifestations in the social responsibility management system in a small enterprise - importance, place and conditions.- Justyna Szumniak-Samolej, Corporate social innovations on the Polish market.- Part II: CSR in Poland - institutional perspective.- Social Responsibility at Polish Universities - Based on The Example of WSB University in Wroclaw.- Social Responsibility of Universities and Colleges-the View of SGH Stakeholders.- Engaging stakeholders as the essence of social responsibility of small and medium sized enterprises.- Social responsibility of a small training and consulting enterprise.- Implementation and Measurement of Socially Responsible Activities in Enterprises of the SME Sector Based on The Example of the Company Melinski Minuth.- Part III: CSR in relations with key stakeholders - employees and consumers perspective.- Employer branding and Corporate Social Responsibility.- CSR level versus employees dismissal.- Integration of the employee pension programs with CSR.- Age Management in Selected Enterprises Operating in the Opole Special Demographic Zone.- Sustainable consumption in the context of corporate social responsibility management.- The role of social capital in boycotting socially irresponsible firms.- Implementation of social responsibility tasks by collaborative platforms in the opinion of users.- Attitudes of buyers in Poland towards socially responsible activities of enterprises - results of pilot studies.