Strategy: A View From The Top

For undergraduate and graduate strategy courses.

Gain a strategic edge in today's business world.

This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities.

The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.

Contenu

• Chapter 1: What is Strategy?
• Chapter 2: Strategy and Performance
• Chapter 3: Analyzing the External Strategic Environment
• Chapter 4: Analyzing an Industry
• Chapter 5: Analyzing an Organization's Strategic Resource Base
• Chapter 6: Formulating Business Unit Strategy
• Chapter 7: Business Unit Strategy: Contexts and Special Dimensions
• Chapter 8: Global Strategy Formulation
• Chapter 9: Corporate Strategy: Shaping the Portfolio
• Chapter 10: Corporate Strategy: Managing the Portfolio