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Launch your new business with confidence and skill using the latest guidance from the UK's most trusted small business guru
Starting a business is one of those courageous and audacious decisions that many of us dream about. If you're ready to take the leap and turn your great idea into action, or you already have, you'll need to arm yourself with the best strategies you can find. In Starting a Business For Dummies: UK Edition, business growth expert Colin Barrow, MBA, provides these strategies as he walks you through every critical step in launching your company.
From writing your first business plan to surviving and thriving in your first year, and everything in between, you'll learn how to go from concept to revenue, handle the post-Brexit United Kingdom regulatory and tax environment and utilise public grants and incentives to help get you off the ground. You'll also:
Understand how the UK business landscape has been impacted by Brexit and COVID-19 and the practical steps you can take to adapt
Finance your new venture with grants from the UK government and enjoy brand-new tax incentives aimed at R&D and innovation
Find your inspiration with motivating case studies of real-world successes who conquered every challenge the market threw at them
You've spent your life building the skills you'll need for this moment. Let Starting a Business For Dummies: UK Edition show you how to apply them for maximum effect as you grow your company from an idea into an unstoppable juggernaut.
Auteur
Colin Barrow, MBA, was Head of the Enterprise Group at Cranfield School of Management. He has authored over 20 books, including Business Plans For Dummies and Understanding Business Accounting For Dummies.
Texte du rabat
Your entrepreneurial journey starts here!
Starting a new business is one of the most exciting things you can experience. But between writing a business plan, choosing an organisational structure and keeping the books, there's a lot that needs to be done. Starting a Business For Dummies, UK Edition is the guide you need to get the latest info on how to plan, structure and grow your business in a post-Brexit United Kingdom. You'll find practical templates to test your business plan and roadmaps to navigating taxes, trade barriers, online commerce and much more! Inside
Résumé
Launch your new business with confidence and skill using the latest guidance from the UK's most trusted small business guru
Starting a business is one of those courageous and audacious decisions that many of us dream about. If you're ready to take the leap and turn your great idea into action, or you already have, you'll need to arm yourself with the best strategies you can find. In Starting a Business For Dummies: UK Edition, business growth expert Colin Barrow, MBA, provides these strategies as he walks you through every critical step in launching your company.
From writing your first business plan to surviving and thriving in your first year, and everything in between, you'll learn how to go from concept to revenue, handle the post-Brexit United Kingdom regulatory and tax environment and utilise public grants and incentives to help get you off the ground. You'll also:
Contenu
Introduction 1
About This Book 2
Foolish Assumptions 3
Icons Used in This Book 4
Beyond the Book 4
Where to Go from Here 5
Part 1: Getting Started with your New Business 7
Chapter 1: Preparing for Business 9
Understanding the Enduring Rules of Business Strategy 10
Focusing on focus and a bit more besides 11
Appreciating the forces at work in your sector 13
Recognising the first-to-market fallacy 13
Getting in Shape to Start Up 15
Assessing your abilities 15
Discovering a real need 16
Checking the fit of the business 17
Confirming Viability 18
Researching the market 18
Doing the numbers 20
Raising the money 21
Writing up the business plan 22
Going for Growth 23
Gaining economies of scale 24
Securing a competitive advantage 24
Retaining key staff 24
Gaining critical business mass 25
Chapter 2: Doing the Groundwork 27
Understanding the Small Business Environment 27
Defining Small Business 28
Looking at the Types of People Who Start Businesses 29
Making your age an asset 29
Considering location 30
Winning with women 31
Being educated about education 31
Coming Up with a Winning Idea 32
Ranking popular start-up ideas 32
Going with fast growth 33
Spotting a gap in the market 36
Revamping an old idea 37
Wising up to the internet 37
Solving customer problems 38
Creating inventions and innovations 39
Marketing other people's ideas 39
Being better or different 41
Finding a contract in the public sector 42
Banning Bad Reasons to Start a Business 42
Steering clear of bad assumptions 43
Avoiding obvious mistakes 44
Recognising That the Economy Matters 44
Spotting cycles 45
Readying for the ups and downs 46
Preparing to Recognise Success 48
Measuring business success 48
Exploring the myth and reality of business survival rates 49
Chapter 3: Can You Do the Business? 51
Deciding What You Want from a Business 52
Gaining personal satisfaction (or, entrepreneurs just wanna have fun) 52
Making money 53
Saving the planet 54
Exploring Different Types of Business 55
Selling to other businesses 55
Opening all hours 56
Making products 57
Servicing customers 57
Working from Home 58
Finding the space 59
Checking out the rules 61
Dealing with the family 63
Planning your daily life 65
Assessing Yourself 66
Discovering your entrepreneurial attributes 66
Working out a business idea that's right for you 68
Figuring out what you're willing to invest 68
Weighting your preferences 69
Chapter 4: Testing Feasibility 71
Finding Enough Product or People 71
How much is enough? 72
Buying in equipment and supplies 72
Hiring in help 73
Sizing Up the Market 73
Figuring out what you need to know 75
Finding your segment of the market 77
Checking out your competition 78
Budgeting for your research 78
Doing the preliminary research 79
Conducting the research 84
Understanding your findings 87
Working Out Whether You Can Make Money 88
Estimating start-up costs 89
Forecasting sales 90
Exceeding breakeven 91
Part 2: Making and Funding your Plan 93 Chapter 5: Structuring Your Business <b...