Ecologic

Looking after 'The Environment' should be straightforward - no-one wants to destroy the world. And yet in every 'green' area we are either failing to take the essential steps to prevent destruction of the planet or are being deceived - often by ourselves. By using the scalpel of eco-logic it is possible to open up the reality beneath the layers of confusion and deception, turn recognized situations inside out, identify hidden agendas in the so-called Experts, and come up with real solutions to our green problems.Examining issues such as Climate Change Sceptics, Celebrity greens and the charity gig bandwagon, 'Fair' trade, Organics, Renewable energy, Recycling, Carbon offsets, Sustainability and much more, ECO-LOGIC is a book to shake up the green movement and give it a new impetus.

Looking after 'The Environment' should be straightforward - no-one wants to destroy the world. And yet in every 'green' area we are either failing to take the essential steps to prevent destruction of the planet or are being deceived - often by ourselves. By using the scalpel of eco-logic it is possible to open up the reality beneath the layers of confusion and deception, turn recognized situations inside out, identify hidden agendas in the so-called Experts, and come up with real solutions to our green problems.

Examining issues such as Climate Change Sceptics, Celebrity greens and the charity gig bandwagon, 'Fair' trade, Organics, Renewable energy, Recycling, Carbon offsets, Sustainability and much more, ECO-LOGIC is a book to shake up the green movement and give it a new impetus.

Préface
The Freakonomics of Green. Clegg takes a scalpel to all things Green, using the combined tools of logic and economics to discover why it is that a subject that should be a no-brainer is so clouded by layers of confusion and deception.

Auteur

Brian Clegg

Texte du rabat
Looking after the environment should be a no-brainer. No one wants to destroy the world. Yet at every turn we fail to take the essential steps to prevent the destruction of our planet - or we are deceived, often by ourselves. so why can't the experts agree? Why do polls tell lies? Why is fairtrade unfair? Why is so much green rhetoric a response to scares rather than real issues? And why do we fail to balance risk and reward? Taking the scalpel of ecologic - sound reasoning, economics and human psychology - to everything from carbon trading to organic food to charity fundraisers, Brian Clegg opens up the reality beneath the layers of confusion and manipulation to expose what is truly green, and what is simply greenwash.