'Your Pro-Life Bottom Line' opens up a new way of thinking about pro-life through the lens of basic business principles: a deep understanding of an abortion-seeking pregnant woman as a 'consumer'; the costs and benefits in her mind of aborting her child or choosing life; an understanding of the marketplace and available 'product options'; measuring success through metrics like market share; and more. This is a book about business, with a specific focus on marketing strategies in the Pro-Life Business Industry (PLBI). If you are an experienced business professional, then the concepts in this book will be very easy for you to understand. But what if you are not an experienced business professional? Not to worry. By virtue of the fact that you yourself have been a consumer for a long time, and have been marketed to daily over many years, you already possess a keen understanding of consumer marketing, even if you are not professionally involved in the process. If you are pro-life and are one or more of the following-a successful business owner, business executive, marketing and sales professional, or investor-then you already possess assets that, if deployed thoughtfully and strategically, have the potential to play a key role in shutting down the abortion industry.