1 NATIONAL BESTSELLER This is a summary of Mark H. McCormack's What They Don't Teach You at Harvard Business School: Notes from a Street-smart Executive. Mark McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries. To this day, McCormack's business classic remains a must-read for executives and managers at every level, featuring straight-talking advice you'll never hear in business school. Relating his proven method of "applied people sense" in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on • the secret life of a deal • management philosophies that don't work (and one that does) • the key to running a meeting?and how to attend one • the positive use of negative reinforcement • proven ways to observe aggressively and take the edge • and much more Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 274 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is not intended to be used without reference to the original book.

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