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"Augmented Reality" (AR) in Retail. Opportunities and Challenges for Enhancing Customer Experience

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Case Study from the year 2022 in the subject Business economics - Market research, grade: 1,3, Hult International Business School...

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Description

Case Study from the year 2022 in the subject Business economics - Market research, grade: 1,3, Hult International Business School, language: English, abstract: This text discusses the potential benefits and challenges of using augmented reality (AR) in the retail industry to enhance customer experience, increase sales, and gain a competitive advantage. The paper analyzes a Journal of Marketing article that examines the impact of AR on sales in online shopping and proposes a theoretical implementation of AR for the German home and living brand, Westwing, using their AR program, Atelier by Westwing. The article concludes that AR has promising opportunities for businesses that can be realized through effective implementation, and Westwing's use of AR can result in cost savings, decreased return rates, and a personalized customer experience.

Informations sur le produit

Titre:
"Augmented Reality" (AR) in Retail. Opportunities and Challenges for Enhancing Customer Experience
Sous-titre :
A Case Study on "Westwing"
Auteur:
Anonymous
EAN:
9783346859655
Format:
eBook (pdf)
Producteur:
GRIN Verlag
Genre:
Management
Parution:
21.04.2023
Protection contre la copie numérique:
libre
Taille de fichier:
0.55 MB
Nombre de pages:
14

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