Seminar paper from the year 2021 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 1,0, University of Münster (Psychologie), course: Rekrutierung und Personalauswahl, language: English, abstract: Within the next few years, there will be 12 million Generation Z-ers entering the German workforce. Not only will they have a massive influence on our work culture, but they will also shape new standards for the upcoming years. However, are there sufficient reasons why you should consider and care about their demands? Well, although 12 million may seem like quite a lot, it is still not enough. The number of working people in Germany is decreasing. As a matter of fact, the German job market is expected to be lacking 2 to 4.6 million qualified employees until 2025. In the job market, the emphasis is shifting from the employee to the employer to appear attractive and appealing. Therefore, to stay ahead of the competition and also conquer the challenges presented by these shortages of skills and workers, you need to care about the demands of Gen Z-ers.