The Impact of Post-Feminism on Gender Roles through the Lens of "Sex and the City"

Andrea Büger

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Seminar paper from the year 2018 in the subject Gender Studies, grade: 2,0, Ruhr-University of Bochum (Media Studies), course: TV...

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Seminar paper from the year 2018 in the subject Gender Studies, grade: 2,0, Ruhr-University of Bochum (Media Studies), course: TV Series, language: English, abstract: This study delves into the intricate relationship between media representations, gender roles, and identities, with a specific focus on the portrayal of women. Examining the post-feminist woman as depicted in the iconic series "Sex and the City," this research traces the historical development from the roots of feminism through its three waves, culminating in the emergence of post-feminism. By scrutinizing the differences between feminism and post-feminism, emphasizing the latter's transformative impact, the study aims to unravel the messages embedded in "Sex and the City." The series, known for its portrayal of modern women, sparks intense reactions-both negative and positive. This work seeks to elucidate how the image of women has evolved over time, answering questions about post-feminism's essence, the conveyed image of women in the series, and the distinctions from traditional societal norms. Utilizing examples, pivotal moments, and characters from "Sex and the City," this research provides a comprehensive exploration of the changing dynamics in the representation of women, shedding light on the intricate interplay between media, societal expectations, and evolving gender identities.